Coincidence of Wants

By Mike Zawitkowski | Filed in Productivity

To get to know Andy and Bill, two of the main character’s in this post’s story, you should check out the previous post.

Or I can sum up up what you need to know from the previous post in a single sentence:

Andy said, “Hey Bill, you give me this, and I will give you that as payment in kind.”

In this post we elaborate further on the tale of Andy (and Bill). Andy’s method of paying his way through life is bartering his live performance of his alphorn for goods and services he needs to survive. Bill owns a bar, called Bill’s Bar. Simple, right?

All is great with Andy as he scores a delicious and nutritious meal of bar food and local moonshine in exchange for a riveting few hours of alphorn cover hits from the French Swiss. Andy finishes his last encore with Sinfonia Pastorella for Alphorn and String Orchestra by Wolfy’s pops Leopold Mozart, then packs up and heads home for the night.

As Andy drags his gigantic wooden pipe home, the door to his bachelor pad is blocked by Larry the Landlord. Last month, Landlord Larry gave Andy a month of free rent, in exchange for Andy playing alphorn at his Highlander costume party. (Andy knew this wasn’t exactly a perfect theme to fit with Swiss mountain music, but it was a month of free rent!) Anyways, Andy stays for a month rent free, his music is marginally well-received at the Highlander party, and he thinks all is fine, right?

Wrong. Larry is pissed. In exchange for his friends ribbing him for mixing genres and themes, he’s had a musician rehearsing for hours daily next door to him for an entire month. And not just any instrument, but one with practical applications for long-range communication and cattle calling. Larry’s had his fill of alphorn music.

Despite the beginnings of tinnitus, Larry is thinking about hiring Andy the alphornist for next summer’s party, which he’ll theme more appropriately around the Swiss Alps. However, it’s almost winter, and Larry has no need for alphorn services for several months.

“I believe the appropriate metaphor here involves a river of excrement and a Native American water vessel with out any means of propulsion” – Dr. Sheldon Cooper, The Big Bang Theory

Normally, Andy would have no trouble propelling himself to a solution and out of the metaphor with his alphorn. Instead, he’s stuck, and we’re now going to come up with an alternate solution.

In-kind transactions have several problems, most notably timing constraints.

The quote above is cited from a Wikipedia entry I stumbled across that discusses this example in much less detail and much more boredom that we get when we make an alphornist the hero of our story. That Wikipedia entry, called “Coincidence of Wants” can be found here.

To quickly summarize Wikipedia, the article on coincidence of wants points out that “money tends to emerge naturally” to bypass the limitations “imposed by the coincidence of wants in an in-kind economy.”

So what’s the point?

Randy Pausch ended one of his last lectures before he died by stating, “Time is all we have, and some day you may find out you have less than you think.” This means that time is really the most precious and limited commodity of all. Peter Drucker said that in The Effective Executive: that you can hire more people but you can never really increase the amount of limited time you have.

You can generate, create, or acquire a virtually unlimited quantity of items that possess value. You can work more live gigs and get paid for them. You can create more products and sell them to any one of the billions of people on the planet in exchange for money or more valued items (like stocks or company ownership). Ultimately though, you can’t create more time. That’s one of the main reasons why we have money – to improve our ability to manage our time.

Money = time management tool.

One more thing: the whole reason I started on this stick figure diagram diatribe was as an emotional response to a conversation I had with someone regarding performance royalties, and rights publishing, and promotional opportunities, and management contracts, and similar things along that line. The two-hour call had many deja-vu moments. Stick with me and I’ll get to how this all relates to selling songs and musical instruments in today’s economy. I promise.

In the meantime, please watch this video on time management by Randy Pausch, and think about what else is going on in your life that you can turn into more available time in your life, through the use of trading money or otherwise?



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Costs of Doing Business

By Mike Zawitkowski | Filed in Business


Picture of a Goods/Services Exchange between Party A & Party B

Party A wants what Party B has. They agree to trade something they have for what the other wants.

In this earlier post, I retold the story of an exchange that took place in my childhood literature: exchanging smells for sounds. This is part of a series of posts that build up to some very common questions I continue to receive from people looking for success in the music industry.

Above you’ll see a very very simple illustration. There are two people. Let’s call Party A by the name “Andy” and Party B  by the name “Bill.” They just finished a transaction of commerce. Here’s the exciting details of how it went down:

  • Andy has something that Bill perceived as valuable. Bill wants what Andy has.
  • Inversely, Bill has something that Andy not only sees as valuable to him, but he wants it for himself.
  • Andy and Bill agree to a trade. Andy will give his valuable item to Bill, and Bill will give his valuable item to Andy.

Somehow, Andy found out that Bill has some item. Furthermore, Andy wants it in his possession. Andy wants it bad enough that he will give up things so that he can be the owner of that same item that Bill wants:

  • Andy will definitely give up time to think about how to get his hand’s on Bill’s toy.
  • Andy will cancel his dinner date so he can focus on acquiring this item. (Remember Opportunity Cost?)
  • Andy may trade something he owns to get one for himself.
  • Andy might give up more to prevent Bill from having what Andy has not.
  • Andy might even risk jail time for the thrill of stealing one of these valued items.

The list goes on, but you get the point, right? If Andy wants this magical item that Bill has, he should be prepared to give up multiple tangible and intangible assets in his quest to acquire it from Bill or from someone else.

The same goes for any business relationship, or deal, or even purchasing a piece of music. The same type of costs apply even when you’re trying to decide whether to drive to the store to buy a new CD, or download it from an online store, or acquire it in a legally-questionable manner like from a file sharing service.

Food for Thought:

What is an upcoming business transaction that will take place between you and another party (Even if it’s just ordering pizza)? How many tangible and intangible costs can you identify that you may need to cough up in order to close the deal?


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Butter

By Mike Zawitkowski | Filed in Inspiration

ButterForMoney2


(This post is the first part of a series of posts regarding the business exchange of goods and services inside and outside of the music industry.)

One of the books I read as a child was a number of Aesop’s Fables, only instead of Aesop and a bunch of personified animals, it was a wise old judge and an unruly village in ancient China. In that book was the tale of a poor man in china who was telling his friends that in order to make his very plain rice more palatable, he enjoyed the scent of the buttered rice floating up from the restaurant below. Meanwhile, the restaurant owner overheard this conversation. To the poor man’s dismay the restaurant owner came upstairs and confronted the man for the theft – using the smell of butter to improve the enjoyment of otherwise boring white rice.

Read the remainder of this entry »

2 Comments so far. Join the Conversation

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Book Yourself Solid by Michael Port

By Mike Zawitkowski | Filed in Business, How To, Marketing, Resources

Book Yourself Solid Book Cover


The concept that makes this book a unique and valuable addition to a musician’s bookshelf can be summed up in a single word: “Service.” Unlike so many other business development books that teach marketing and sales, this one is geared specifically toward small businesses interested in providing service to customers. And service to your fans is one of the most important principles that MusicForProfit.com keeps trying to hammer home. (See community of raving fans, and  taking care of your customers, and Rule #3 of the 4 business principles to follow)

I have read through it once, and now I’m going to go back for a deeper read a second time. In the meantime I’ve been recommending this book to pretty much everyone who is currently focused on developing an in-person relationship with paying clients.

Two Action Items (one free, one almost free):

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Beyond Authority: The Principles of Persuasion and Influence from Haas Alumni Network on Vimeo.

In the post a week in tweets where I took the best of my very active week on Twitter, there is a post via @workfromwithin – a video from the Haas School of Business, UC Berkeley. I have repeatedly been referring to this video in conversations with, well, everyone. There is so much content in this video, it’s like a dense book.

If you’re this type of geek like me – interested in sales, marketing, and the psychology behind it, then do yourself a favor and watch this very long video. If you’re super busy like me, then do it in chunks. I’ve been watching it 20 minutes at a time over breakfast.

Here’s a couple of one minute tips I picked up from the video:

  • Physical proximity is a strong indicator of the strength of an online relationship (ie you email and connect online with whom you see more frequently in person)
  • The “four walls” sales technique is a great way to generate copy that focuses on the benefits of the benefits that are of interest to your psychographic, instead of the features and tech specs. Example: Customer cares about their offspring’s education, not how many entries are in the encyclopedia.

There’s more, but you get the idea. Watch this video and pick one thing that you can apply to improve your daily life and business in a non-manipulative fashion.

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Copyright Exposed Screenshot

Let’s get straight to the point. You are on this page because you need to know how to copyright a song in the USA. (Contact me if you need help with copyright outside of the USA.)

If the song is still “locked in the vault” in your head, and just an idea that hasn’t been written down or recorded on your answering machine, then make sure you capture it first. Right now. Do it.

Did you capture that intangible brain spark in some tangible form you could show me or your mom? Good. Congratulations. You’ve just earned yourself a copyright for your song.

Rather than spend time writing out why you should pat yourself on the back and call it copyright, I’d like to share with you a sweet little video about the way copyright works. The presentation was created for teachers and students, however I think it’s simple enough for an uneducated musician to grasp.

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A Week in Tweets

By Mike Zawitkowski | Filed in Musicforprofit, Resources

This week I found 9 tweets that I think you should check out. Every one of them has a link that is worth your time. A couple of them are just entertaining flowcharts. Others, like the Haas business lecture are of real substance. The news about Google’s foray into music is just a tidbit of interesting, dated news that may or may not have an impact on the music industry. Nonetheless I felt that you should learn about it.

There are some more in-depth blog posts I plan on crafting based on these, but in the meantime enjoy them, and of course comment and tell me what you think.

  1. RT @mediapotluck: http://bit.ly/381b4H – Total Eclipse of the Flowchart. You love the song, now love the flowchart.http://bit.ly/9Tdwe1
  2. RT @Tjeered: Heavy Metal Band Names Flowchart http://ow.ly/1NPQv
  3. RT @musicextension: Google launches assault to grab share of music market: http://bit.ly/cHHzBk this good for music?#musicbusiness
  4. I’m watching a fascinating Haas Business lecture on influence & persuasion. Thanks to Susan @workfromwithin for sharing!http://ht.ly/1QZAt
  5. @sivers: love this! 24 hours from idea to rough launch. I preach this but should practice it: http://thintz.com/essays/lean-startup-extreme
  6. RT @sivers: One of my favorite posts of all time: “I Have No Talent”: http://railstips.org/blog/archives/2010/01/12/i-have-no-talent/
  7. RT @marcandangel: 100 Ways to Serve Others: http://bit.ly/aVXGdJ …great read by @Mike_King
  8. At least a 4 times a year I dig through the web looking for this page about building community. I like the pictures:http://yhoo.it/a5AQLD
  9. RT @jacqteo: RT @copyblogger: Predict Their Experience, Don’t Just Describe the Product – http://bit.ly/9ZC0g0

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No Regrets

By Mike Zawitkowski | Filed in Inspiration

photo of bus at night

(photo credit: San Diego Shooter)

If you got hit by a bus tomorrow, what would be your biggest regret?

Assume, of course, that in those moments before the flat face of inner city transit slaps you to the next intersection, you are blessed (or cursed) with the mental capacity to pontificate.

This is one of my favorite questions to ask myself.

The first time was serendipitous. I was camping out at Lake San Antonio, a gorgeous wooded venue that fills with about 30,000 people every year for the world’s largest triathlon, Wildflower. This weekend, it was just me and a few dozen Team in Training triathletes, halfway through our training for the spring season.

During that weekend, we heard stories from many survivors of blood cancers. “Live like you’re dying” was my mantra as I swam, pedaled and ran the grueling wildflower course.

As soon as I returned on Monday to the office – tanned, sore, inspired, and happy – I was laid off. So was over half of my office. It was sudden and unexpected, but I was somehow really excited. A lot of great things happened over the next few months. Read the remainder of this entry »

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4 Crucial Principles Businesses Rarely Follow

By Mike Zawitkowski | Filed in Business, Musicforprofit

Photo of four friends followed by their shadows

(photo credit: greekadman)
In The One Minute Manager by Blanchard, Hutson, and Willis, you will find four simple rules for succeeding with any business. I am fascinated by these rules for two reasons:

1. I can’t (yet) disprove or improve them

2. I know of too many businesses that struggle because they IGNORE these rules.

Over the next few days I’m going to share with you why these rules are ESPECIALLY important if you’re a musician or work in the music industry.

Whenever I consult, study, or work with a business, all of the problems, principles, success and guidelines seem to pertain to one of these four rules. Read the remainder of this entry »

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Are you in the Red?

By Mike Zawitkowski | Filed in Business

Off the chart financial graph in the wrong direction | Music for Profit

From The One Minute Manager to Worldchanging: A User’s Guide for the 21st Century, it is written that there is only one rule in business. This one:

Wherever you look, in any industry, you’ll find that the first rule of business is to earn more than you spend.

I’ve seen many companies try to ignore this rule. In the end, they either made drastic changes to slash expenses, or they collapsed.

If you live in the USA, then you’ll find that the IRS also takes this rule seriously as well. According to the IRS, if you’re not earning more than you’re spending operating in the music industry, then what you’ve got is an expensive hobby. Wouldn’t it be nice to at least break even, or turn your costs of creativity into tax write-offs? If so, then this rule is for you. Read the remainder of this entry »

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