Book Yourself Solid by Michael Port
By Mike Zawitkowski. Filed in Business, How To, Marketing, Resources |Tags: booking, Business, service
The concept that makes this book a unique and valuable addition to a musician’s bookshelf can be summed up in a single word: “Service.” Unlike so many other business development books that teach marketing and sales, this one is geared specifically toward small businesses interested in providing service to customers. And service to your fans is one of the most important principles that MusicForProfit.com keeps trying to hammer home. (See community of raving fans, and taking care of your customers, and Rule #3 of the 4 business principles to follow)
I have read through it once, and now I’m going to go back for a deeper read a second time. In the meantime I’ve been recommending this book to pretty much everyone who is currently focused on developing an in-person relationship with paying clients.
Two Action Items (one free, one almost free):
- Sign up at ThinkBigRevolution.com and notice how Port profits from this rabid community of fans without trying to sell them anything.
- Get the book at Amazon: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
